James Berardinelli. “Twelve Monkeys” Essay

12 monkeys Presentation  â â â â â â â â â â In the film ‘12 monkeys’ there was an infection which was intentionally discharged in 1996 and executed in excess of five billion individuals. The survivors went to look for shelter into the underground sending volunteers to bring creepy crawly example from the universe to test for the infection nearness. One of the sent detainees is James cole who goes is allowed to return to 1996 yet he is taken to 1990. He recalls things as though he was in a fantasy. Among the things is the place he saw a man being executed in the air terminal while he was a kid. This is what is constantly observed to be the Center stage in entire film (Lynette, 3). The following is a conversation on how dysfunctional behavior can be decided on this specific film for section one, section two talks about the meaning of psychological instability as to the accepted practices and accepts, with section three shutting with the conversation of how Cole’s experience i dentify with Plato’s purposeful anecdote of the cavern.  â â â â â â â â â â In this film, psychological maladjustment is highlighted in numerous occurrences for example, when Jose makes reference to that the alleged volunteers are said to go distraught. This presents an away from of psychological maladjustment in the film. We additionally notice cole being secured up in the psychological organization with different insane people, demonstrating that there were other numerous maniacs present. Goines is certainly insane or schizoid in light of his daydreaming and affectedness nature. Dr. Railly, the therapist implies that might be the entire world might be crazy. We truly don’t comprehend if cole was truly from the futureor was he ‘mentally divergent’. We notice cole scrutinizing his psychological capacities, where he inquires as to whether it couldn't be extraordinary in the event that he was insane. All the while the Dr. is persuaded that he is from the furfure of which we realize this can not be correct ( Lynette, 8). On the off chance that he was extremely rational and from the furfure, at that point how might one clarify the voice that he hears, the one he calls bum calling him Bob, what of the changing gatekeeper faces what of the way that he is rarely observed coming or leaving and his memory slips? We truly can’t know the physical uniqueness he professes to have on the grounds that one can’t clarify his front information about the kid in the well. The appearances on the planet War onephotos and the slugs in his leg. To put it plainly, this film is by all accounts suggesting that we may not be intellectually sick or bizarre than the world we live.  â â â â â â â â â â Relative to the social accepts and standards, psychological instability or variation from the norm can be viewed as not being a careful procedure as it will in general spotlight on various people with various lines of reasoning. This depends on various circumstances, practices and setting to which the estimation is applied (Weinberger ,2001)  â â â â â â â â â â In characterizing irregularity, individuals from various social orders and nations have differed thoughts. Every single culture has its own ideas of what it considers to be ordinary or anomalous. This can cause us to presume that what is considered as irregular in one society isn't the equivalent in different social orders. Along these lines, there is no general public which is unimportant predominant than the other in their impression of psychological sickness or one society has numerous psychological issue than the other (American Psychiatric Association. 2000).  â â â â â â â â â â If we take a gander at the deviation from the standards, a person or thing can be viewed as strange if doesn't fit in with what could be considered factually unusual. The individuals who center around this angle, just think about explicit viewpoints. For example, the (IQ), the individual characteristics and their appropriation. Affirming that an individual is irregular in this angle commonly implies that they go astray from the numeric normal of a particular attribute and personal conduct standards.  â â â â â â â â â â The other generally applied perspective in looking at the psychological sickness of individuals is the deviation from the accepted practices. Normally, a few practices are considered as being not acknowledged in the general public, yet they can in any case be relied upon to be applied in specific circumstances. Most of the populace realizes how to modify and join these changes (Weinberger ,2001). The ones that repudiate this are taken as unusual or intellectually sick on the boundaries.  â â â â â â â â â â Also, an individual is viewed as anomalous in the event that he/she isn't working accurately in that the person may do not have a full scope of feeling and emotions and along these lines his life is viewed as strange. These sorts of individuals must have the option to take an interest in just constrained scope of working lifestyle(American Psychiatric Association. 2000). Pain can likewise be utilized to check the dysfunctional behavior capacity of individuals as it could be a basic mental issue.  â â â â â â â â â â Another angle in the accepted practices meaning of dysfunctional behavior is the person’s relationship with others. In the event that an individual connection with others courses individuals to feel inconvenience, it could be taken as these individuals are not intellectually right. Alongside this is the people’s eccentric conduct which could much ponder their psychological wellness.  â â â â â â â â â â The Cole’s encounters identify with the Plato’s’ allegatory of the cave’ as his charges that this present reality may not be what our faculties uncover. Comparable to the Cole’s experience, we see him moving from one universe of the past to the furfure or the bad habit varsa. In genuine this must be a fantasy or minor minds, this implies Cole’s encounters could be reflecting Plato’s musings or claims. In his Dialog with Glaucon, we don't know of the cavern which he was alluding to, possibly it could be the underground that the individuals had gotten away to after the infection struck the universe or the jail where Cole was detained.  â â â â â â â â â â When he envisioned that the detainees could imagine that the sound that they heard were truly originating from the shadows, it harmonizes with Cole seeing the changing substance of the gatekeeper and that of ubiquity. His ideas on the shadows could reflect Cole’s changing starting with one world then onto the next. Was what he saw from the 1990 world valid or would it be able to his experience from the 1996 and 2035? Which was the more genuine experience?  â â â â â â â â â â On the last piece of their conversation with Glaucon, he discloses to him that they, which means the administration, can not show any appreciation for the way of life which they have never gotten. This could be mirroring the 12 monkeys who had discharged the infection that nearly disposed of mankind as indicated by the film. He said that with instruction on the most proficient method to handle issues, one will have the option to overcome these not well disapproved of individuals, reflecting Cole’s tries. References Roger Ebert (1996-01-05). â€Å"12 Monkeys†.Chicago Sun-TimesLynette Rice (August 26, 2013). â€Å"12 monkeys pilot†. Amusement Weekly James Berardinelli. â€Å"Twelve Monkeys†.Reviews Commission on Behavioral and Social Sciences Education, National Research Council. 2000. How People Learn: Brain, Mind, Experience, and School. Washington, DC: National Academies Press. Weinberger, D., Torrey, E.F., and Berman, K. 2001. Schizophrenia PET output. Recovered July 13, 2008 American Psychiatric Association. 2000. Demonstrative and Statistical Manual of Mental Disorders, fourth Edition The Allegory of the Cave http://www.historyguide.org/acumen/allegory.html Source record

Kelloggs Case free essay sample

All in all, the motivation behind statistical surveying is get significant data about market need, showcase size and rivalry to get an effective item. 2. Clarify the distinction between essential research and optional research. Most importantly I need to state that this two sorts of looks into are significant when an organization need to do a statistical surveying. On the off chance that the organization need to do an all around done statistical surveying, it needs to do essential and optional investigates. The contrast between this kinds of research is that the essential research comprise on get data straightforwardly from the shopper (getting criticism from the customers) and it attempts to know the consumer’s feeling, anyway the auxiliary research is data that it has been gathered by different associations. 3. Investigate why an association like Kellogg’s would utilize both subjective and quantitative information. To starting with the appropriate response I feel that I need to discuss subjective and quantitative and clarify the meanings of these sorts of data. We will compose a custom article test on Kelloggs Case or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page These sorts of data are important in understanding what customers need or need. The distinction between these sorts of information is that subjective information is concerned increasingly about assessments, sentiments and mentalities while quantitative information is numerical data and as a rule it might include the utilization of scales. After that clarify the targets of these sorts of information I can say that an association like Kellogg’s would utilize the two kinds since when it does a statistical surveying it need to do subjective or quantitative looks into relying upon the goal of the few phases. Taking everything into account I can say that one sort doesn’t supplant the other, however one supplements the other. 4. Assess why statistical surveying can diminish the dangers of another item dispatch. Statistical surveying can diminish the dangers in such a case that the organization has built up an item dependent on the sentiments and sentiments of the shoppers and the buyer has taken part in the turn of events, the item ought to have more accomplishment than an item that is made without the oversight of things to come clients.

3 Ways That A Personal Finance Crisis Can Impact Your Online Business

3 Ways That A Personal Finance Crisis Can Impact Your Online Business Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!3 Ways That A Personal Finance Crisis Can Impact Your Online BusinessUpdated On 21/01/2018Author : Pradeep KumarTopic : BloggingShort URL : https://hbb.me/2DSSzUQ CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogPersonal money issues can arise for anyone at anytime. Unexpected medical bills, poor investments, and sudden, significant expenses can drain funds in a hurry. Whether you run a blog or another online business, these personal finance problems are almost 100% guaranteed to impact your business. When you are worried about paying for your own expenses, growing your business to its full potential becomes a distant priority.Concerned about the problems your financial issues are creating? Discover three ways that personal financial difficulties can affect your online business.Takes time away from developing your businessWhen you are focused on just making ends meet, planning for the future of your business takes a backseat. Solving for the immediate financial crisis that you are experiencing has to become your top financial priority to avoid significant adverse consequences. When this becomes your current situation, you can no longer focus on planning and develop your business. With a tight budget and no guarantees about your financial future, you lack the resources needed to take your business to the next level.Decreased job performanceStudies have shown that personal financial issues affect job performance. Stress, absenteeism, and an inability to focus on the job are a common result of financial hardship. Although these studies have looked primarily at employees who work for business (rather than individuals who own business), the impact can be even greater for business owners. When you are the only one in charge of your personal finances, and of your business, failures in either area are devastating. Because these two areas are so closely connected, it is not uncommon for both to suffer at the same time, creating a highly stressful situation. When you dwell on the problems you are facing, your work performance can quickly suffer.READSmall But Effective Ways To Promote Your BusinessLess available money for your businessA personal financial crisis can quickly evolve into a financial crisis for your business. When you don’t have enough funds to pay your own bills, the last thing on your mind is adding resources to help your business grow. You may even find yourself in a situation where a loan is the only way to ensure that your expenses are paid. According to Moneybanker, if you are looking for a loan, you have the option to search for a business loan or a personal loan (depending on your individual needs).Is it possible to save your business during personal financial hardship?While it isn’t an easy task, there are many resources and strategies available to help you save your business. A personal financial crisis does not have to si gnal the end of your online business. Make it an immediate priority to stabilize your finances to reduce any potential negative impact. With dedication, planning, and utilizing your available resources, you can fix your personal financial problems and keep your online business moving forward.

Does the Taurine in Red Bull Come from Bull Semen

Taurine is a key ingredient in Red Bull, Monster, Rock Star, and other energy drinks. The ingredient is added because there is evidence it helps muscle function, may aid athletic performance and endurance, helps reduce anxiety, and appears to aid blood sugar regulation and cardiac health. Its an organic molecule (not an amino acid) named for the Latin taurus, which means ox or bull because originally taurine was extracted from bull semen and ox bile. No Bull Although there is taurine in bull semen, this is not the source of the ingredient in Red Bull, other energy drinks, or other products that contain the molecule, such as baby formula and cosmetics. Taurine is found in other animal tissues, as well, including the human intestine, breast milk, meat, and fish. However, chemical processes can make taurine from other source molecules in much the same way your body does. The taurine in Red Bull and other energy drinks, and many other products is synthesized in a lab and is suitable for vegans and anyone wishing to avoid animal products. Specifically, taurine may be synthesized by reacting aziridine with sulfurous acid or from a series of reactions starting with ethylene oxide and sodium bisulfite. Red Bull gets its name from the ingredient, but it doesnt get the ingredient from bulls! Its a matter of simple economics. Using bull semen would alienate a large portion of the customer base, including people seeking to avoid animal products, and would cost much more to produce.

Management Accounting Essay - 1907 Words

Management in business and human organization activity, in simple terms means the act of getting people together to accomplish desired goals. Management comprises planning, organizing, -resourcing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. Management can also refer to the person or people who perform the act(s) of management. Basic functions of management Management operates through various functions, often classified as planning, organizing, leading/motivating and controlling.†¦show more content†¦This is because of the different emphasis: management accounting information is used within an organization, typically for decision-making. According to the Chartered Institute of Management Accountants (CIMA), Management Accounting is the process of identification, measurement, accumulation, analysis, preparation, interpretation and communication of information used by management to plan, evaluate and control within an entity and to assure appropriate use of and accountability for its resources. Management accounting also comprises the preparation of financial reports for non management groups such as shareholders, cr-ors, regulatory agencies and tax authorities (CIMA Official Terminology) The American Institute of Certified Public Accountants(AICPA) states that management accounting practice extends to the following three areas: Strategic Management—Advancing the role of the management accountant as a strategic partner in the organization. Performance Management—Developing the practice of business decision-making and managing the performance of the organization. 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Should Euthanasia Be Legalized - 864 Words

In the world, there are a number of people suffering from intractable diseases. There are patients with terminal cancer that the cells had spread to all over the body and leukemia-stricken patients who sustain their lives by agonizing anticancer treatments. Although they keep living relying on medical treatment or ventilators, their qualities of life are extremely low and even sustaining their own lives is harsher than killing themselves. In the past, there have been practices of mercy killing for incurable animals. If the animals seem impossible to recover their health, a veterinarian is able to help them reach to death. Though there are some people disagreeing with animal mercy killing, most of people agree on it and it is legal. However, when it comes to human, there is a furious controversy over euthanasia. Because there is a sharp conflict on the issue, some countries accept mercy killing lawful while others do not. The main arguments about the issue are whether the deliberate intervention on one’s life to the end is morally right or wrong. Some say euthanasia should be legalized because it is the only way to relieve harsh pain and meet ‘real happiness’ for the patients who are not expected to maintain their lives more. They also argue that people should respect the patients’ right to die as we respect humans’ right to live. In addition, they assert that huge cost paid to sustain incurable patient’s life also makes the lives of patient’s family membersShow MoreRelatedShould Euthanasia Be Legalized?1360 Words   |  6 PagesAbout 55% of terminally ill patients die in atrocious pain. Euthanasia is a practice that hasn’t been legalized in many places, and is usually performed by lethal injection. In the United States euthanasia is only legalized in Oregon, Washington, Montana, and certain areas of Texas. 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But, the fact is, the person who suffers with pain knows the pain better than anybody. It is the person’s decision to make. Euthanasia should be legalized with the involvements of legal documents basedRead MoreShould Euthanasia Be Legalized?1970 Words   |  8 Pagespaper I’m going to prove to you why I think Euthanasia should be legalized. Euthanasia refers to taking a deliberate action with the express intention of ending a life to relieve suffering. Some interpret Euthanasia as the practice of ending a life in a painless manner. There are two forms of Euthanasia. Passive Euthanasia is when a patient gets an injection to put them to sleep and they never wake up. It’s a very fast and painless death. Active Euthanasia is when a patient does not get the medicine

Poverty and Crime in America Essay Example For Students

Poverty and Crime in America Essay Crime in this country is an everyday thing. Some people believe that crime is unnecessary. That people do it out of ignorance and that it really can be prevented. Honestly, since we live in a country where there is poverty, people living in the streets, or with people barely getting by, there will always be crime. Whether the crime is robbing food, money, or even hurting the people you love, your family. You will soon read about how being a criminal starts or even stops, where it begins, with whom it begins with and why crime seems to be the only way out sometimes for the poor. The exact amount of poverty that exits in the United States are difficult to ascertain, since the manner in which poverty is measured determines the amount of poverty reported. The U.S. Bureau of the Census reported that there were about 33,100,00 persons classified as officially below the poverty level in 1985. Small children that live in low-income households, are vulnerable to a wide variety of problems, including poor nutrition, inadequate housing, substandard medical attention, lack of proper nutrition, and physical or emotional abuse. Adolescents from these backgrounds become part of cycle of low-income or unemployment. Black and Hispanic teenagers have particularly acute problems obtaining employment. The Presidents Commission on Law Enforcement and the Administration of Justice recognized the role of poverty in producing delinquency and noted that the most serious forms of juvenile delinquencies are more prevalent between youths at the lowest socioeconomic levels. The fact that poverty is self-perpetuating is a documented fact. Criminal and delinquent activity may also be an accepted part of the total picture for deprived kids. Its h. .lewood Cliffs, NJ: Prentice-Hall, Inc. Laub, J, Sampson, R. (2003). Shared beginnings, divergent lives: delinquent boys to age 70. The President and Fellows of Harvard College. Marcus, R. (2007). Agression and violence in adolescence. New York, NY: Cambridge University Press. Peterson, R, Krivo, L, Hagan, J. (2006). The many colors of crime. NY: New York University Press. Raphael, J. (2000). Saving bernice. Ann Arbor, MI: Edwards Brothers, Inc. Shover, N, Hochstetler, A. (2006). Choosing white-collar crime. New York, NY: Cambridge University Press. Smith, M. (2001). Sex without consent. NY: New York University Press. Thompson, W, Bynum, J. (1991). Juvenile delinquency. Needham Heights, MA: Allyn and Bacon A Division of Simon Schuster, Inc. Wilson, H. (2007). Guns, gun control, and elections. Lanham, MD: Rowman Littlefield Publishers, Inc.

Chevy Ads Essays - Pickup Trucks, Station Wagons, Coupes

Chevy Ads Jimmy Van Epps Van Epps 1 English 101 8:00 Sevier 15 September 2000 More Than Four Wheels In today's fast paced society, a company's reputation is not based on its third quarter earnings or its profit sharing, but on its advertisements. When Budweiser comes up in conversation, one would immediately think of the Budweiser frogs. When the two percent milk runs out, just flip through a magazine to find five or six of today's celebrities smiling with a milk mustache. When a company has thirty seconds or one magazine page to sell their product, the add has to be sharp, concise, and molded to fit the audience of that specific customer base. By merely looking at two Chevrolet ads, one could easily tell which customer base each ad is targeted at; the Cavalier for the fun loving females and the Silverado for the macho men. Page seven of the 2001 Chevrolet Cavalier catalog shows three girls, whom all have been shopping, standing by an ultra silver metallic two-door Cavalier that is parked on the wrong side of the street. The three girls have smiles on their faces as they are loading their shopping bags into the trunk. The females just left the store called Deja Vu a Paris. The clothing store has red and pink flowers on the outside ledge. Just down the street from the upscale clothing store is a small bistro. The top of the ad shows the Cavalier web site. Very similar to the Internet Explorer menu bar, the Cavalier web site has links to everything from the Z24 coupe to the engineering features on the 2001 Cavalier. Below the menu bar and to the right there is an online conversation between Van Epps 2 Kate 123 and Aaron_ma. Kate tells Aaron that her insurance company gave her a break on the premium because her car has antilock brakes. Aaron responds by saying, yeah, I got that too. Kate finishes up by saying it (anti-lock brakes) cost extra on the Focus, Civic, and Neon. Kate also mentions that her dad says antilock brakes can really make a difference in steering clear of trouble. At the left, a slogan reads, ?Choose style, and substance, forever fashionable.? Below the slogan there are pictures of the air conditioning controls, a shot of the left rear wheel, a picture of a rear spoiler, and a picture of a sunroof. The text next to the air conditioning picture mentions how ?you'll stay oh-so-cool? with this never extra, always-standard-in-every-Cavalier feature. Next to the left rear wheel graphic, the ad explains that ABS will ?stop the lock? on most slippery surfaces and throws in that ABS is an expensive option on other small cars. The optional sport package is explained next t o the picture of the spoiler. This package includes a ?pumped up? rear spoiler, a tachometer, and a premium amplified audio system with rear woofer speakers. Next to the sunroof the ad reads, ?touch the sky, day or night,? with this electric sunroof, including a mirror mounted backlight. In the center, under the menu bar, the ad claims Cavalier is the lowest priced car in America with standard ABS, air conditioning, and rear-window defogger. The ad next mentions the safety with the steel body safety cage construction and Daytime running lamps. Chevrolet claims they are committed to making driving safer. The ad concludes by mentioning Cavalier's good looks, its 115 horsepower, 2.2-liter engine, and the option of a four speed automatic or a five speed manual transmission. Page eighteen of the 2000 Chevrolet Silverado catalog shows a Sunset Gold Van Epps 3 Metallic Silverado 2500 4x4 extended cab. Two men wearing hard hats are pictured in the truck going through desert mountains. The vegetation is sparse, as the driving surface is mostly rock and dirt. The bed of the truck is filled with a toolbox, generator, an industrial size pressure washer, and an orange Gott water cooler. The items are tied down using latching straps, which are looped through the tie-down brackets. The headline of the ad reads ?BIG JOB. BIG TRUCK. BIG 2500.?. The text then says, ?You've got a serious job to do.? The Chevrolet ad claims that the Silverado 2500 is the truck to help you

Roger & Me Summary and Response essays

Roger & Me Summary and Response essays In Roger s decision to close down these factories ultimately left roughly half of Flints population on government support. The majority of the population was unable to obtain new jobs in Flint because the factories had supported most of the economy. What few alternative jobs there were in Flint were already taken by laid-off factory workers. In addition, many former factory technicians were under qualified for other jobs. Those that could have gone elsewhere in search of work felt too much loyalty to the town to leave it. The effects of this mass unemployment on families and the city was a sub-standard quality of life and a rising crime rate. Moore chronicles some of the duties of Deputy Fred, who handles evictions. In one scene, Deputy Fred must evict a family on Christmas. In an attempt to climb out of economic melt-down, the city of Flint hires an agency which builds a luxury Hyatt, commercial center, and amusement park in order to attract tourists. All three of the facilities, built with the citys money, close down because of lack of interest. All the while, GM has left Flint without any tools with which to climb out of its recession. Michael Moore maintains that GM had an obligation to the citizens of Flint to ensure that the former GM employees didnt face poverty. Job retraining could have enabled ex-GMs to find alternative work. Extended severance pay would have helped factory workers maintain their way of life while they looked for work. Roger Smith also could have cut his losses and opened up new factories in Flint to keep people employed. However, none of t ...

Effective Cancer Symptoms Management Essay Example | Topics and Well Written Essays - 2500 words

Effective Cancer Symptoms Management - Essay Example Additionally, the change in symptom management programs applies the use of technology to detect and to deal with breast cancer symptoms. Apart from technology, specialization is also applied in the novel symptoms management programs. Pain, anxiety and fatigue are the common challenges faced by cancer patients. For their urge to get relief, patients seek alternative modes of therapies apart from their normal medical procedures. These numbers of patients make to about 90% of all cancer patients (Jemal, et al., 2008). This is a clear indication that a comprehensive cancer symptom management programs need to be established. One of the most important symptom management changes is the art therapy. The art therapy is not only for patients and their families, but also the general public. This is simply a clinical intervention of therapy which creates awareness about cancer. Additionally, it creates the belief that art nourishes ones health and strengthens ones life. Mainly, art therapy deals with the creation of awareness and expression of patients’ deepest emotions (Shaw, 2011). In the case of breast cancer, an expression of an individual emotion is very important. Breast cancer can be demoralizing and the best way to create the feeling of self appreciation is by expressing one’s feelings. ... He is transferred to an urban medical centre for a period of four months. The patient should be above the age of eighteen, communicate in English and have the ability to have an hour session on art therapy. The following breast cancer symptoms are studied during art therapy: pain, tiredness, nausea, depression, anxiety, drowsiness, lack of appetite and shortage of breath. Two instruments are used in the art therapy: the Edmonton Symptom Assessment Scale (ESAS) and the State Trait Anxiety Index (STAIS-S). These two instruments are used in the study and analysis of the breast cancer symptoms. The ESAS is an instrument which is used in the symptom assessment of palliative care. The measurement is done on a numerical scale which runs from 0-10. The patient under study picks the number which he feels is the level of improvement in the giving of palliative care. Zero stands for the worst and ten for the best level. The STAI-S is used mainly in measurement of anxiety in adults. It gives the determination on whether the anxiety is long term or conditional. Apart from the two instruments, the patient is asked three open ended questions which give a more proper outlook of the therapy. The questions in this case include; would you undertake art therapy again if given the opportunity? , did you experience any change caused by the art therapy and did you find art therapy comfortable? The art therapist would then take on the patients through the necessary steps. The art therapist should be licensed by the government. The therapist acts as a helper to the patient. He also picks the media the patient is exposed to. Additionally, he drafts the course of the program. Patients take part in activities such as drawing and

Strategic Brand Management REPORT on Dove in the UK Essay

Strategic Brand Management REPORT on Dove in the UK - Essay Example The Customer-Based Brand Equity (CBBE) framework has been intended to assist management during the process of brand-building. According to this model, building strong brands entails four steps, including: (1) ascertaining the proper brand identity, in terms of depth and breadth brand awareness, (2) crafting suitable brand meaning through unique, favorable, and strong brand associations, (3) obtaining positive and accessible brand reactions, and (4) fashioning brand relationships with clients which are characterized by passionate and active loyalty. Achieving the four steps, further involves the establishment of six brand-structuring blocks— brand salience, imagery, judgments, feelings, and resonance. The CBBE model offers a yardstick through which brands can evaluate their progress in their brand-crafting efforts plus acting as a steer for marketing research programs. This report seeks to expound the concept of strategic brand management with special reference to the personal nurturing brand â€Å"Dove† and the â€Å"Real Beauty Campaign† (Keller 2007). Corporate entity Dove is owned by a conglomerate company known as Unilever – one of the world’s largest corporations dealing with FMCG. ... The most well-known brands in terms of earnings include thirteen â‚ ¬1billion brands: Knorr, Axe/Lynx, Becel/ Flora, Lipton, Hellmann's, Omo, Lux, Surf, Dove, Blue Sunsilk, Band/Rama, Rexona as well as Heartbrand ice creams (Jakobsen 2010). The brands are marketed under the corporation vision of bringing vitality to peoples’ lives. Unilever aims at improving the lives of people in a sustainable manner by investing in worldwide community initiatives including, carbon dioxide gas reduction, lessening water pollution, and promoting sustainable practices throughout Unilever’s supply chain. In regard to this, Unilever spend about â‚ ¬91 million on society projects globally in the year 2008. The company also boasts of approximately 270 manufacturing plants across the six continents in the world. All these strive to register better performance with regards to issues of safety, efficiency, quality as well as environmental impacts (Simon 2000, pp. 79). Dove and the Campaig n for Real Beauty This report focuses on the Dove brand and the Real Beauty campaign which was at first unveiled in 2004 and still subsists today. Even though the Dove brand has been present in the market since 1950s, it was not until the already mentioned campaign got launched that the brand achieved a strong standing in the minds of customers (Aaker & Keller 1990). The study for the campaign was founded upon quantitative data that had been collected from a global survey of about 3,200 women picked from ten countries including: Argentina, Canada, Brazil, France, Japan, Italy, Netherlands, the UK, Portugal, and the US. The findings validated Dove’s hypothesis which stated that the definition of the term beauty was both limiting and unattainable, by putting more

The Externalizing Machine Essay Example for Free

The Externalizing Machine Essay In todays mostly capitalistic world people who are consumers think that they have power to decide what products to purchase; people who are stockholders are only interested in the profit; people who run corporations make that profit regardless of the price others have to pay; and people who live in developing countries work for 3c per hour making brand name cloths which then are sold for $20, $60, $100, $200, $500, making at the same time the corporations profit skyrocketing. It is widely known that there are sweatshops in developing countries, where people are treated like slaves but practically they are not slaves because they always can walk off the job. It is known that in such countries there is exploitation of child labor, but practically what can a citizen of other country do to help if they have enough their own problems. It is also known that work conditions in such factories are horrible, but what one can do if those companies offer lower prices. Is it fair towards society as a whole that some people are exploited so others can make skyrocketing profits? Is it fair that your TV was partially made by a 6-year-old child? Is it fair that the product you bought harms or even kills you or one of your family member? Is it fair if this does not happen to you but to some other people in some other countries? Is it fair that infants are given harmful baby-formula prohibited in developed countries? There are many questions that can be asked whether it is fair or not, but what happens if we interchanged the word fair with legal and instead we ask whether all those actions are legal or not, and who makes them legal or not. The author Joel Bakan of The Corporation tries to find an answer to those questions and tries to show what impact corporations actions may have on human beings and environment. Joel Bakan in his book brings up issues of sweatshops, environment pollution, externalities, government regulations, advertisement, and many others. He uses concepts of corporation as a psychopath and doom machine. By this Bakan means that corporations, in its pursuit of maximizing the profit at any cost, they destroy people, environment, and themselves at the same time. Even thought there are many important issues throughout the book my focus will be on chapter three Externalities. As the title of the chapter says the most important issue in it is externalities, the effect that corporations have on third parties. The author explains the concept of externalities and gives some examples; this chapter also focuses on the process of how corporations make decisions regarding the products safety, how they make decisions whether to improve products safety or not, or how they make decisions regarding the possible corporate options in the light of profit. The author used some concept and theories in this chapter so lets start with identifying and explaining them. First the concept of externalities. An externality is the effect of a transaction on a third party who has not consented to or played any role in carrying out of that transaction. ; the effect can be either good (creation of new jobs, lowering unemployment) or bad (pollution, diseases, deaths, etc). They literally mean other peoples problems. Whether or not exernalitie have good or bad impact they are only the result of pursuit to make higher profits, and are only the result of self-interest; furtheremore it does not matter for corporation whether the results of corporations decisions are good or bad externalities, as long as the profit raises. (pg60,61) Bakan uses the concept of doom machine (example of paper mill) to explain why corporations are successful in destroying world they operate in. The concept means that corporations dynamic does not take into account the concerns of flesh-and-blood human and that in our search for wealth and for prosperity, we create a thing thats going to destroy us (Monk pg71) The author also uses the concept of corporation as a pschopath which means that corporations are ego-centric, irresponsible or refuse to accept responsibility, have asocial tendencies, and they will do anything to satifsy their goal which is to maximize profit at all costs regardless what harm it may cause. The author assums that many, if not all, corporations make harmfull decisions that will eventually destroy the world, and at the same time will destroy the corporatins themselves. I think that Joel Bakans assmumptions are that all corporations do not care about the environment they operate in, that they would pollute everything to maximize profit, that the only guideline corporations use in making a decision is a cost-benefit analysis, and that eventhough corporations are made of individuals who would not want to harm other people together they would kill other people if it maximizes the profit. The author takes for granted that all corporations do not care, and that if they pretend they care, it is because they want to maximize the profit, and that if they comply with the law it is beause it would cost more not to obey the law, the author takes for granted that all decisions made by corporations are based solely on cost-benefit analysis not on ethical or moral codes or guidelines. The author assumes that corporations eventhought they are made up of individuals with ethical codes they do not use them in making decisions regarding profit. Therefore the author is asking why they make such decisions, why they only consider profits that can be made in near future but do not consider their future existance. The author asks how corporations make such decisions that in long run will destroy human beings, environment and corporations themselves. Joel Bakan is asking why people as a corporation harm other people and themselves. As an example, the author gives Monks story. (Monk is one of Americas most important and influential businessmen, he worries about what is going on in modern corporations. ) Monk was staying in a motel in a small town. He was shocked when he discovered that paper mill is polluting the river in that town. Monks says that he knew everyone there, the mayor, the mill employees and owners, and he also knew that no one wanted the river to be polluted and yet it was being polluted every night. (pg71) Therefore, why if no one wanted it to be polluted they were still polluting it? The question is why corporations make such decisions that harm other human beings. If there is no person in a given corporation who would want to harm others, why as a corporation they not only harm people but even kill them. What is the difference between murdering someone by using a firearm or a knife and murdering someone by letting him drive unsafe vehicle or drink polluted water or eat poisoned food. Who assigns the difference and who lets those murders happen everyday around the world. The question is why corporations are not prevented from doing harm, and why they decide to harm others in the first place. To back up the issues raised in The corporation Joel Bakan uses a lot of data, information, and facts regarding corporations and the legal breaches that they did. Two most important informations include data used by GM in calculation of cost-benefit analysis of improving products safety; and General Electrics major legal breaches including many contaminations of the environment and the amount that they had to pay between 1990 and 2001 for those legal breaches. GM in deciding whether to improve cars safety calculated how much it would cost them. Therefore they calculated how many accidents would happen on US highways, how many fatalities it would cause, and how much it would cost the company in lawsuits and other expenditures, mainly meaning the cost of a fatality. The calculation was as follows: 500fatalities x 200,000 per fatality / 41,000,000 = $2. 4 per automobile. To make the car safer, it would cost company $8. 59 per car. Therefore, it was cheaper not to improve vehicles because GM would save $6. 19 per car in production. Armstrong and her children, that had second- and third degree burns resulting from a rear-end accident in 1993 due to the fire caused by unsafe positioning of the gas tank in GM Malibu, were awarded $1. 2 billion. (pg63) Two significant orders for GE to pay was i 2 billion for asbestos cleanup and related pollution, and $95 million in damages for contamination from dumping of industrial chemicals. (pg75-78) The total GE had to pay for contamination of the environment alone, between 1990 and 2001 was approximatelly $3 000 106 million (over $3 billion); total for violations of safety rules at nuclear fuel plant, for design flow in nuclear plants, for illegal sal of fighter jets, and for overcharging on defense contracts was $300 million. GE was also ordered 14 times to clean up contamination of drinking water (ground water, river, water supply) and soil. The assumptin is that General Electric makes huge amounts of profit, because GE is able to exist on the market even though it was ordered to pay over $3 billion puls the cost of cleaning up contamination. The broader assumption, based on GE example, is that corporations make huge amounts of profit at the cost of environment and human lives and they continue to do so even though they are ordered to pay millions or billions of dollars in fines. Given the information regarding corporations actions and the impact they have on developing countries, on societies, on environment we all live in, and on individuals, who should care the most and why should we care at all. Joel Bakan is trying to make the reader think about the reality we live in, about what is really going on in the world, about bigger picture than only ones family, job, or friends. I think that in Joel Bakans opinion everyone should care about what he says, everyone should care aout future generations, and future of this planet, therefore everyone should take an action in order to make this world a better place. If we take his line of reasoning and accept his arguments it would mean that we should stand against the big corporations and their exploitation of people and environment. We should not agree with their actions and should do something to stop those big corporations destroying the world. We as people and customers have lots of power, however we are lazy to use our collective power to stop those corporations in their harming actions, instead we prefer to pay less for products eventhough we know that those products were made by child labouer. If we agree with Bakans arguments it means that we say no to corporations and to their exloitation of people and environment not to business in itslef, we do not stand against the business but against those corporations that are overtaking the world.

Change Management Essay -- Sustainable Development, Corporate Sustaina

This assignment will discuss the response of the Canadian business market to the force of sustainability. Sustainability includes both sustainable development and corporate sustainability. When sustainable development and corporate sustainability are valued in a company, it aligns the views of various stakeholders, which can lead to financial success. In the past, sustainability was not valued, mainly because of a lack of knowledge and an aversion to the costs of sustainability reporting. However, with increased consumer awareness and the promotion of environmental and social value, more companies are moving towards a state of sustainability. In Canada there has been some adoption of sustainable development. Regulating bodies and third party evaluators have implemented systems to promote a triple bottom line in corporations. TELUS Corporation is an example of a company that is focused on sustainable development. Their vision, policies, and practices all display the company’s s upport for the community, the environment, and the shareholders. While there are still barriers to the adoption of sustainable practices, the market will naturally shift towards a state of corporate sustainability through sustainable development. Assignment #1 Introduction In the business world, there are four forces of change. These are innovation, customer focus, globalization, and sustainability. Innovation involves technological and non-technological advances that create new value for a company. Customer focus entails directing an organization’s efforts towards increasing the value given to customers as opposed to the value kept in the organization. Globalization has lead to integrated markets and has exposed businesses to new risks, such as pol... ...). Conclusion It is evident that sustainability is becoming a strong force in the business world. Environmental issues, such as greenhouse gas emissions, and corporate social responsibility are becoming increasingly important to internal and external stakeholders. Companies can no longer focus solely on financial measures, but must incorporate the triple bottom line into their performance metrics. This will give a company a long-term focus that supports future growth and profitability through sustainable development. Adoption of sustainable initiatives is varied in the market. While companies such as TELUS Corporation can be labeled as a sustaining corporation, others remain in a state of non-responsiveness or compliance due mainly to costs. However, as environmental and social awareness increases, the market will naturally progress towards a sustainable state.

Australian Aborigines and Their Complex Kinship Essay

Aborigines have a complex system in relation to their social and marriage laws, based on the grouping of people within their society. To understand the complexities of their social organization, consider it this way: divide it first into three main parts. The first part is the physical structuring of society in terms of numbers – family, horde and tribe. Second, the religious structuring based on beliefs and customs, totems and marriage laws. (Kinship, 2005) These beliefs divide people into sections and subsections, totemic groups and clans. Third, there is also a kinship system that gives a social structuring. The social structuring and kinship system can become very difficult to understand for non-Aboriginal people, but is a natural part of life for Aborigines, and its details vary from tribe to tribe. There are three main aspects of Aboriginal social structure. The first aspect is the geographical structuring of the society. A tribe of around 500 people is made up of bands of about ten to twenty people each. (Australian, 2012) They join together for day to day hunting and food gathering activities. Each band of people can be called a horde. Within each horde are a number of families. The second part is the religious and totemic structuring of the society. On a religious level the society in much of Australia is divided into two moieties. Within each moiety are significant animals, plants, or places, which are of a highly religious nature. Each person, as well as belonging to one or the other moiety, is also connected to one or more of these subjects, called totems. The third part of their social structuring is the relationships between people, otherwise the kinship system. The kinship system allows each person in Aboriginal society to be named in relation to one another. When Aborigines acknowledge an outsider into their group, they have to name that person in relation to themselves, to allow that person to fit into their society, because they need to have in their own minds the kinship relation of that person to themselves, and that person must have a defined social position. The value of a kinship system is that it structures people’s relationships, responsibilities and manners towards each other. This in turn defines such matters as, who they will have look after children if a parent dies, who can marry whom, who is accountable for another person’s debts and who will care for the sick, weak and old. The kinship system allows individual naming for up to 70 connection terms in some tribes. (Australian, 2012) It is the system where brothers of one’s father are also called, in one sense, father. Cousins may be called brother or sister. A person knows who their real mother and father are, but under kinship laws, they may have similar family obligations to their aunts and uncles, the same as they would to their mother and father, and this is shared. These groups are further described as tribes. In Australia, tribes are really language groups, made up of people sharing the same language, customs, and general laws. The people of a tribe share a common bond and in their own language, their word for man is often the word used for the name of the tribe. For example, in Arnhem Land, people are called Yolgnu because Yolgnu name for man. People from another tribe are outsiders, because a tribe is like a small country with its own language, some tribal groups also use the term nation to describe themselves, such as the Larrakeyah tribe around Darwin calling itself the Larrakeyah Nation. (Kinship, 2005) Tribes were generally not a war- making group and people generally use their moiety or clan name to describe themselves individually, rather than their tribal name. There were an estimated 500 Aboriginal tribes in Australia at the time of European settlement. Out of all of those tribes about 400 of them are still together. (Australian, 2012) Throughout Australia the moiety system divides all the members of a tribe into two groups. These two groups are based on a connection with certain animals, plants, or other pieces of their environment. (Kinship, 2005) When a person is born into one or the other group it does not change throughout their life. A person belonging to one moiety has to marry a person of the opposite moiety. This is called an exogamous system, meaning that marriage has to be external to the group. The clan is an important unit in Aboriginal society, having its own name, territory and is the land-owning unit. A clan is a group of about forty to fifty people with a common territory and totems and having their own group name. (Kinship, 2005) It consists of groups of extended families. Usually, men born into the clan remain in the clan territory. Not all members of a clan live on the clan territory. The sisters and daughters of one clan go to live on their husbands’ clan territory. A horde is an economic group that consists of a number of families who band together for hunting and food gathering activities. (Kinship, 2005) A horde is not a distinct group in the minds of Aborigines. Different members of these groups may be contained within the horde. At the main camp, the horde separates into family groups who each have their own camp fire and cook and eat separately. A family group can be quite large, consisting of a man and his wives, the children from each wife, and sometimes his parents or in-laws. A man often has from two to four wives, ranging from one to more than ten. Today, most men have just one wife. Aboriginal custom all over Australia bans a person from talking directly to their mother in law. This rule applies to both men and women talking to their mother in law. (Kinship, 2005) To allow this rule to work, communication took place by using a third person. When food was divided and shared around campfires, a mother in law had a small fire of her own separate to her son in law or daughter in law and their spouse. Her own daughter or son would chat and bring over some of the meat, or perhaps a grandchild would sit with her and act as messenger between herself and her daughter or son’s partner. This is completely different from my own society. A man having more than one wife is frowned upon, we do not need to name a person to welcome them into our lives and we can certainly speak with our mother in laws. Our society is not as strict as that of the Aboriginal when referring to our kinship. Our kinship does not affect behaviors in my own life. I do not need to hunt, garden or eat with other people. References â€Å"Australian Aborigine†. Encyclop? dia Britannica. Encyclop? dia Britannica Online. Encyclop? dia Britannica Inc. , 2012. Web. 11 Jun. 2012 . â€Å"Kinship and Skin Names†. Central Land Council. Central Land Council Inc. ,2005 http://www. clc. org. au/articles/info/aboriginal-kinship.

The Theme of Heritage in Everyday Use Essay - 559 Words

Readers of Alice Walkers, Everyday Use, discusses how the narrator realizes that Maggie understands her own heritage. What does the narrator mean when she says, Just like when Im in church and the spirit of God touches me and I get happy and shout? Does the narrator do something amazing that she has not done before? Some readers opine that the narrator knows what it really feels like to have family. Others say that the narrator recognizes the importance of giving. However, both these readings are not with the point. The narrator realizes that Maggie should have the quilts because they embody her heritage. The title, Everyday Use, has a specific meaning that lashes on to the story. When the narrator, Walker†¦show more content†¦During an evening after dinner, while Wangero rummages through Walkers trunk, she finds two quilts. The quilts that Wangero holds were sewn by Grandma Dee. The quilts each symbolize Maggies heritage. For instance, One quilt is the Lone Star Pattern. The other is Walk Around the Mountain. In both of them are scraps of dresses Grandma Dee wore fifty and more years ago. Another one has bits and pieces of Grandpa Jarrells Paisley shirts. And one teeny faded blue piece, about the size of a penny matchbox, that is from Grandpa Ezras uniform that he wore in the Civil War (125). The general meaning of heritage is the characteristics and traits of a family passed from one generation to the next. In this case, the quilts are being passed down from Grandma Dee and Grandpa Ezra to Walker. But now the question is, who will the quilts pass down to next? Just right after the controversy, Wangero is unsure about if Maggie should have the quilts because Maggie knows how to sew. Wangero says, You just will not understand. The point is these quilts, these quilts! (126). Wangero is attempting to explain to Walker that the quilts have sentimental value. In her own mind, Walker questions Wangero, what would she do with the quilts? Wangeros response is that she would display the quilts. Wangero looks over at Maggie and contemplates about the quilts which she holds in her hands and says, Mama, she can have them, like somebodyShow MoreRelatedTheme of Heritage in Walkers Everyday Use Essay1498 Words   |  6 Pages and disparities between the quality of education affect peoples’ perception of heritage. Everyday Use by Alice Walker was an inspiring story of family and heritage. Simplicity against complexity. The old ways and the new ways. It was about people fighting for change and other people who were content with the way things were. The story takes place in the 60’s orRead MoreHeritage, a Theme in Alice Walker ´s Everyday Use652 Words   |  3 PagesAlice Walker sets Everyday Use as a story of a mother and two daughters where the older daughter, Dee, is coming home to visit them after being away for a while. Walker sets the tone of the story by displaying how poor and uneducated the family is and how Dee while growing up was always looking for better things never appreciating the aspects of her life. As the story develops, the focus of the story is on a set of quilts made by the mother from pieces of clothing that belonged to her grandparentsRead MoreSame Theme, Different Development in of Virginia Woolf and Alice Walker’s The Legacy and Everyday Use690 Words   |  3 PagesWalker’s The Legacy and Everyday Use, both of them have the common that is the theme of the story carries â€Å"the heritage† issue but the focus of it is different. I n The Legacy, the focus of the heritage was a relic diary of Angela for her husband. Implicitly, we can conclude that the heritage was meant to be recognition of Angela to her husband. While the focus in Everyday Use, the focus of the heritage was the quilts, and in the final story we could see the truth meaning of heritage it can be concludedRead MoreCharacter Uses In Alice Walkers Everyday Use1095 Words   |  5 Pages The short story â€Å"Everyday Use† by Alice Walker begins with the narrator, Mama, and her daughter, Maggie, sitting in the yard that they both prepared and cleaned the day before. They were waiting for Dee, the oldest daughter, that is returning from college in Augusta after seven years of education. Maggie is going to be nervous for as long as Dee stays because of the scars and burns marks she got from the fire in their previous house. Maggie thinks that Dee has a much easier life than herRead MoreEssay on The Importance of Heritage in Everyday U se829 Words   |  4 PagesIn â€Å"Everyday Use † by Alice Walker the exact setting is never revealed and therefore, can only be guessed, but it has been guessed that the story takes place on a country side in Georgia. At one point in the story Augusta is mentioned. The time is also estimated to be during the Civil Rights Movement around the year of 1973. Mrs. Johnson, along with her two daughters, reside in a small three room house, and take pride in there small yard. As Maggie and Dee grow older they start to realize howRead MoreEveryday Use By Alice Walker852 Words   |  4 PagesHeritage is defined as something that comes or belongs to one by reason of birth. In â€Å"Everyday Use†, by Alice Walker, the theme of the story can be considered as the meaning of heritage or even the power of education. Alice Walker uses many symbols and motifs such as the following: quilts, education, knowledge, Asalamalakim, and the renaming of Dee. In the story, African heritag e and knowledge takes a major role. The African heritage plays a major role in the story, â€Å"Everyday Use†. Alice WalkerRead More Essay on Appearance vs Reality in Everyday Use and The Gilded Six-Bits1200 Words   |  5 PagesNeale Hurstons Everyday Use and The Gilded Six-Bits  Ã‚     Ã‚  Ã‚   In The Gilded Six-Bits it appears that Otis D. Slemmons, the towns newest arrival, is rich, but by closer inspection by Joe Banks and Missie May, is found to be poor.   In Everyday Use, Maggie doesnt appear to be smart enough to honor and appreciate her heritage, but she and not Dee/Wangero is really preserving the family traditions as well as heritage.   Both The Gilded Six-Bits by Zora Neale Hurston and Everyday Use by Alice WalkerRead MoreEveryday Use - the Gift of Family945 Words   |  4 Pages Everyday Use is a short story that teaches a value lesson of heritage, inheritance, the past, and one’s family. For some the lesson maybe perceived as an illustration to develop the natural instinct of valuing our family and our past as objects of everyday use. However, the lesson that Alice Walker conveys to her readers is to understand that the value of heritage is within the eye of the beholder. Within this paper I will explain the strategies; I think the writer uses to convey particularRead MoreThe Meaning of Everyday Use with Characterization1495 Words   |  6 Pagesof Everyday Use with Characterization Analyzing characterization is the key to find fictions controlling idea and central insight--theme. Direct presentation--one character description technique--usually directly shows what characters are like by exposition, analysis, or another characters description. The other way to shape characters is to use the indirect presentation by describing their actions and leaving room for readers to develop their own ideas about the characters. Everyday UseRead MoreStory of an Hour, Everday Use, the Storm963 Words   |  4 PagesKristin Smith 8 November 2009 The theme of a story is whatever general idea or insight the entire story reveals (Kennedy and Goia). In â€Å"The Story of an Hour†, by Kate Chopin, the theme is repression and freedom. In â€Å"Everyday Use† by Alice Walker, the theme of the story is being proud of your heritage or your background. In â€Å"The Storm†, by Kate Chopin, the theme is finding happiness or comfort in other things. In â€Å"The Story of an Hour†, the main character Mrs. Mallard, gets news that