Effective Cancer Symptoms Management Essay Example | Topics and Well Written Essays - 2500 words

Effective Cancer Symptoms Management - Essay Example Additionally, the change in symptom management programs applies the use of technology to detect and to deal with breast cancer symptoms. Apart from technology, specialization is also applied in the novel symptoms management programs. Pain, anxiety and fatigue are the common challenges faced by cancer patients. For their urge to get relief, patients seek alternative modes of therapies apart from their normal medical procedures. These numbers of patients make to about 90% of all cancer patients (Jemal, et al., 2008). This is a clear indication that a comprehensive cancer symptom management programs need to be established. One of the most important symptom management changes is the art therapy. The art therapy is not only for patients and their families, but also the general public. This is simply a clinical intervention of therapy which creates awareness about cancer. Additionally, it creates the belief that art nourishes ones health and strengthens ones life. Mainly, art therapy deals with the creation of awareness and expression of patients’ deepest emotions (Shaw, 2011). In the case of breast cancer, an expression of an individual emotion is very important. Breast cancer can be demoralizing and the best way to create the feeling of self appreciation is by expressing one’s feelings. ... He is transferred to an urban medical centre for a period of four months. The patient should be above the age of eighteen, communicate in English and have the ability to have an hour session on art therapy. The following breast cancer symptoms are studied during art therapy: pain, tiredness, nausea, depression, anxiety, drowsiness, lack of appetite and shortage of breath. Two instruments are used in the art therapy: the Edmonton Symptom Assessment Scale (ESAS) and the State Trait Anxiety Index (STAIS-S). These two instruments are used in the study and analysis of the breast cancer symptoms. The ESAS is an instrument which is used in the symptom assessment of palliative care. The measurement is done on a numerical scale which runs from 0-10. The patient under study picks the number which he feels is the level of improvement in the giving of palliative care. Zero stands for the worst and ten for the best level. The STAI-S is used mainly in measurement of anxiety in adults. It gives the determination on whether the anxiety is long term or conditional. Apart from the two instruments, the patient is asked three open ended questions which give a more proper outlook of the therapy. The questions in this case include; would you undertake art therapy again if given the opportunity? , did you experience any change caused by the art therapy and did you find art therapy comfortable? The art therapist would then take on the patients through the necessary steps. The art therapist should be licensed by the government. The therapist acts as a helper to the patient. He also picks the media the patient is exposed to. Additionally, he drafts the course of the program. Patients take part in activities such as drawing and

Strategic Brand Management REPORT on Dove in the UK Essay

Strategic Brand Management REPORT on Dove in the UK - Essay Example The Customer-Based Brand Equity (CBBE) framework has been intended to assist management during the process of brand-building. According to this model, building strong brands entails four steps, including: (1) ascertaining the proper brand identity, in terms of depth and breadth brand awareness, (2) crafting suitable brand meaning through unique, favorable, and strong brand associations, (3) obtaining positive and accessible brand reactions, and (4) fashioning brand relationships with clients which are characterized by passionate and active loyalty. Achieving the four steps, further involves the establishment of six brand-structuring blocks— brand salience, imagery, judgments, feelings, and resonance. The CBBE model offers a yardstick through which brands can evaluate their progress in their brand-crafting efforts plus acting as a steer for marketing research programs. This report seeks to expound the concept of strategic brand management with special reference to the personal nurturing brand â€Å"Dove† and the â€Å"Real Beauty Campaign† (Keller 2007). Corporate entity Dove is owned by a conglomerate company known as Unilever – one of the world’s largest corporations dealing with FMCG. ... The most well-known brands in terms of earnings include thirteen â‚ ¬1billion brands: Knorr, Axe/Lynx, Becel/ Flora, Lipton, Hellmann's, Omo, Lux, Surf, Dove, Blue Sunsilk, Band/Rama, Rexona as well as Heartbrand ice creams (Jakobsen 2010). The brands are marketed under the corporation vision of bringing vitality to peoples’ lives. Unilever aims at improving the lives of people in a sustainable manner by investing in worldwide community initiatives including, carbon dioxide gas reduction, lessening water pollution, and promoting sustainable practices throughout Unilever’s supply chain. In regard to this, Unilever spend about â‚ ¬91 million on society projects globally in the year 2008. The company also boasts of approximately 270 manufacturing plants across the six continents in the world. All these strive to register better performance with regards to issues of safety, efficiency, quality as well as environmental impacts (Simon 2000, pp. 79). Dove and the Campaig n for Real Beauty This report focuses on the Dove brand and the Real Beauty campaign which was at first unveiled in 2004 and still subsists today. Even though the Dove brand has been present in the market since 1950s, it was not until the already mentioned campaign got launched that the brand achieved a strong standing in the minds of customers (Aaker & Keller 1990). The study for the campaign was founded upon quantitative data that had been collected from a global survey of about 3,200 women picked from ten countries including: Argentina, Canada, Brazil, France, Japan, Italy, Netherlands, the UK, Portugal, and the US. The findings validated Dove’s hypothesis which stated that the definition of the term beauty was both limiting and unattainable, by putting more