Chevy Ads Essays - Pickup Trucks, Station Wagons, Coupes

Chevy Ads Jimmy Van Epps Van Epps 1 English 101 8:00 Sevier 15 September 2000 More Than Four Wheels In today's fast paced society, a company's reputation is not based on its third quarter earnings or its profit sharing, but on its advertisements. When Budweiser comes up in conversation, one would immediately think of the Budweiser frogs. When the two percent milk runs out, just flip through a magazine to find five or six of today's celebrities smiling with a milk mustache. When a company has thirty seconds or one magazine page to sell their product, the add has to be sharp, concise, and molded to fit the audience of that specific customer base. By merely looking at two Chevrolet ads, one could easily tell which customer base each ad is targeted at; the Cavalier for the fun loving females and the Silverado for the macho men. Page seven of the 2001 Chevrolet Cavalier catalog shows three girls, whom all have been shopping, standing by an ultra silver metallic two-door Cavalier that is parked on the wrong side of the street. The three girls have smiles on their faces as they are loading their shopping bags into the trunk. The females just left the store called Deja Vu a Paris. The clothing store has red and pink flowers on the outside ledge. Just down the street from the upscale clothing store is a small bistro. The top of the ad shows the Cavalier web site. Very similar to the Internet Explorer menu bar, the Cavalier web site has links to everything from the Z24 coupe to the engineering features on the 2001 Cavalier. Below the menu bar and to the right there is an online conversation between Van Epps 2 Kate 123 and Aaron_ma. Kate tells Aaron that her insurance company gave her a break on the premium because her car has antilock brakes. Aaron responds by saying, yeah, I got that too. Kate finishes up by saying it (anti-lock brakes) cost extra on the Focus, Civic, and Neon. Kate also mentions that her dad says antilock brakes can really make a difference in steering clear of trouble. At the left, a slogan reads, ?Choose style, and substance, forever fashionable.? Below the slogan there are pictures of the air conditioning controls, a shot of the left rear wheel, a picture of a rear spoiler, and a picture of a sunroof. The text next to the air conditioning picture mentions how ?you'll stay oh-so-cool? with this never extra, always-standard-in-every-Cavalier feature. Next to the left rear wheel graphic, the ad explains that ABS will ?stop the lock? on most slippery surfaces and throws in that ABS is an expensive option on other small cars. The optional sport package is explained next t o the picture of the spoiler. This package includes a ?pumped up? rear spoiler, a tachometer, and a premium amplified audio system with rear woofer speakers. Next to the sunroof the ad reads, ?touch the sky, day or night,? with this electric sunroof, including a mirror mounted backlight. In the center, under the menu bar, the ad claims Cavalier is the lowest priced car in America with standard ABS, air conditioning, and rear-window defogger. The ad next mentions the safety with the steel body safety cage construction and Daytime running lamps. Chevrolet claims they are committed to making driving safer. The ad concludes by mentioning Cavalier's good looks, its 115 horsepower, 2.2-liter engine, and the option of a four speed automatic or a five speed manual transmission. Page eighteen of the 2000 Chevrolet Silverado catalog shows a Sunset Gold Van Epps 3 Metallic Silverado 2500 4x4 extended cab. Two men wearing hard hats are pictured in the truck going through desert mountains. The vegetation is sparse, as the driving surface is mostly rock and dirt. The bed of the truck is filled with a toolbox, generator, an industrial size pressure washer, and an orange Gott water cooler. The items are tied down using latching straps, which are looped through the tie-down brackets. The headline of the ad reads ?BIG JOB. BIG TRUCK. BIG 2500.?. The text then says, ?You've got a serious job to do.? The Chevrolet ad claims that the Silverado 2500 is the truck to help you